Photo: BESTSELLER – photographer, Steffen Therkildsen Nielsen.
BESTSELLER will be a Main Skill Sponsor at EuroSkills Herning 2025 – Europe’s largest competition for young skilled professionals. As part of the partnership, BESTSELLER has been appointed Official Competition Partner for the Entrepreneurship/Business Development Team Challenge.
“Being both locally anchored here in the region of Herning and part of an international company, we find it important to support initiatives like EuroSkills that put vocational education in the spotlight and open doors for the next generation,” says Per Bomholt, apprentice responsible at BESTSELLER.
Strengthening vocational education
For many years, BESTSELLER has invested in training programs for young people within retail and administration, and the company’s involvement in EuroSkills is a natural extension of this effort.
“EuroSkills is a fantastic opportunity to showcase the value of vocational education and make it more tangible for young people who are about to choose their future path,” Per Bomholt explains.
Focus on entrepreneurship
The Entrepreneurship competition challenges participants to develop and present business ideas with real potential. For BESTSELLER, one of Denmark’s largest fashion and retail companies, this focus is closely aligned with the company’s values.
“At BESTSELLER, we believe it’s crucial that young people can turn their creative thinking into concrete solutions. That is exactly what the EuroSkills competitions help to foster.”
Community and talent development EuroSkills brings together 600 young participants from 32 countries competing in 38 different disciplines. For BESTSELLER, the event is a valuable opportunity to contribute to the overall professional development that the European competition encourages.
“The international dimension is vital for raising competence levels. At BESTSELLER, we also send our apprentices and trainees abroad, which creates enormous value – both for the young people and for us as a company. The exchange of experience across borders significantly strengthens skills,” Per Bomholt concludes.